Nov 17, 2015
Axis Capital Group Business Funding - When we are thinking of successful enterprises, the first thing that comes to mind is the big companies like Google, Nestle, Goodyear, Apple etcetera. We instantly inspire ourselves to follow their lead. What new entrepreneurs do not actually understand is that these companies have been in the industry for a long time, sometimes, experiencing more downfall than we could imagine.
We recognize the penetration of small businesses in today’s market but we are often unaware of the struggles they go through to integrate their service and products to follow the demands of the complicated customers. What these entrepreneurs often thought of as a smooth flow after surpassing pre-business stage to the first two years is a reality of continuous challenges and hindrances that should be defeated even in the long run.
Analysts estimate the time needed to create visible revenue would only be after five years. Some
small business startups do not have the perseverance and resources to withstand for that long time. Those who manage can even barely get through and maintain.
It gets more challenging in developing countries where competition is fierce and the market is elusive. Most of the time, external forces affect economic sustainability of a business. The changes of government regulations, complaints and lawsuits, constant evolution of new technology and global recession can hit any
startup companies.
Jake had just started his business of clothing retail in northern Jakarta in Indonesia when the recession hit the world in 2008. Moreover, clothing line and related business also started to boom, adding to the competition. With the expensive cost of branded clothing and the economic status affecting almost every household, customers tend to buy fraudulent designs from fly-by-night markets which also began increasing in Jakarta during that time. With a huge amount of debt and a family to feed, Jake had almost lost his mind. The imagination which he pictured would be perfect business stability with little challenges he could handle was like a bubble burst by the realities for startup companies.
Jake’s was only a small business using small capital. Imagine how it is for startups who invested big amount of money, loaned and in the expense of a house or a car. Since these challenges may seem severe, it is high time for new entrepreneurs to steel themselves for the inevitable potholes. Managing startup companies means not only managing expansion but also understanding how to manage downturns so as to increase the likelihood that the company will return to the growth path.
Oct 1, 2015
Social media has been dominating the world for the last decade. Almost all people have their own online accounts set up and the voice of netizens using these platforms is as influencing as the voice of their own presidents (sometimes even stronger). Everything is currently happening in social media and every eye has been following the latest in them. Taking advantage of this are businesses which see social media networks as one powerful marketing tool for their products and businesses. True enough; most site visits are resulted from advertisements posted on Facebook, YouTube or Twitter which are redirected to the company’s site.
Even small companies are recognizing and acknowledging the power of social media for drive of success in their businesses. Not one has yet to step out and complain of frustration their business had undergone just because of using social media. Investing in these accounts is definitely a good marketing technique but the type of social media you would have to put your company into would depend on the nature of your business.
Technically though, signing up for a social media account is not that much of an investment, except of course if you subscribe to LinkedIn’s premium account which still cost cheaper than print promotions. The most successful social media catering to larger audience are free such as Facebook and Twitter but if you want to professionally touch up your site and brand name, available premium accounts are also rampant. More importantly, you do not have to worry about what the future would lead you if you start building social media accounts now as many experts predict that the impact and weight of these platforms would continue to take over the internet world.
For key marketers in any industry, recognizing the audience is the top most priority.
Axis Capital Group Business Funding, one of the top loan source for small businesses across the United States stated that social media has made it easier for their clients to filter their audience, thus making marketing as easier and comprehensible than ever with geo-targeting effectively leading the way. Target location, niche and parameters can now be easily deciphered.
Take Facebook accounts for example. Current standing for the most users of social media shows Indonesia in the lead with millions of visitors and members coming from its capital, Jakarta. 51% are male users and most of the topic they talk about is coffee, particularly, Java which is a native in their country. This data has been used by Starbucks to increase franchise shops in the country. Same strategies are being applied by other business.
Moreover, social media is also one of the most effective platforms to get positive reviews and feedbacks from consumers. With these information and data, businesses are already forming their own social media strategies.
Oct 1, 2015
Social media has been dominating the world for the last decade. Almost all people have their own online accounts set up and the voice of netizens using these platforms is as influencing as the voice of their own presidents (sometimes even stronger). Everything is currently happening in social media and every eye has been following the latest in them. Taking advantage of this are businesses which see social media networks as one powerful marketing tool for their products and businesses. True enough; most site visits are resulted from advertisements posted on Facebook, YouTube or Twitter which are redirected to the company’s site.
Even small companies are recognizing and acknowledging the power of social media for drive of success in their businesses. Not one has yet to step out and complain of frustration their business had undergone just because of using social media. Investing in these accounts is definitely a good marketing technique but the type of social media you would have to put your company into would depend on the nature of your business.
Technically though, signing up for a social media account is not that much of an investment, except of course if you subscribe to LinkedIn’s premium account which still cost cheaper than print promotions. The most successful social media catering to larger audience are free such as Facebook and Twitter but if you want to professionally touch up your site and brand name, available premium accounts are also rampant. More importantly, you do not have to worry about what the future would lead you if you start building social media accounts now as many experts predict that the impact and weight of these platforms would continue to take over the internet world.
For key marketers in any industry, recognizing the audience is the top most priority.
Axis Capital Group Business Funding, one of the top loan source for small businesses across the United States stated that social media has made it easier for their clients to filter their audience, thus making marketing as easier and comprehensible than ever with geo-targeting effectively leading the way. Target location, niche and parameters can now be easily deciphered.
Take Facebook accounts for example. Current standing for the most users of social media shows Indonesia in the lead with millions of visitors and members coming from its capital, Jakarta. 51% are male users and most of the topic they talk about is coffee, particularly, Java which is a native in their country. This data has been used by Starbucks to increase franchise shops in the country. Same strategies are being applied by other business.
Moreover, social media is also one of the most effective platforms to get positive reviews and feedbacks from consumers. With these information and data, businesses are already forming their own social media strategies.